Definition of Cookies
Internet ’cookies’ are small text files that get stored in your browser while you browse websites. Cookies don’t usually contain any information that would identify a user. Generally, they contain a string of text or ”unique identifier”. This acts in the same way a label does.
When a website views the string of text it creates a cookie, it recognises the browser as one it has previously seen. Contrary to common belief, cookies do not contain software programs, so cannot install content on a computer or damage the device in any way.
You can learn more about cookies by visiting http://www.allaboutcookies.org
- To offer a customised experience to our customers
- To offer our services to you in the most dynamic way possible
- To remember your preferences and personalise our site appropriately.
This information is never shared with third parties without your permission.
Here are definitions of all the cookies that may be set by us when you visit our site and why we use them:
- __utma, __utmb, __utmc, __utmz - These cookies facilitate the function of Google Analytics. This software helps us evaluate visitor information such as browser usage, new visitor numbers, response to marketing activity. That information helps us better our website.
- _vis_opt_xxxxxxxi - These cookies are created by Visual Website Optimizer, which allows us to better develop website usability.
- ASP.NET_SessionId - ASP.NET issues a cookie called ASP.NET_SessionId. These cookies are used to maintain your user session. If you forbid this cookie, it may cause the application to not work correctly.
- WRUID - These cookies enable the function of Clicktale. Clicktale encourages us to understand how people interact with our website, allowing us to make improvements to site content and navigation.
Third Parties and Cookies
We work alongside third-party partners who serve advertisements on our behalf. Most of these third-party marketing sites use both session and persistent cookies. All data gathered by these third parties is unidentifiable and will never contain your name, address, telephone number, email address or payment details. You can eliminate your cookies at any time from any of the third party marketing services and technology partners mentioned below. We will never reveal your personal details to third parties without your content.
Here’s some information on the cookies that may be used our third-party relationships:
- Adform (various) - Adform’s advertising technology is used on many websites to gather statistics about visitors and collect information used to decide which ads to display, such as showing similar products to those a visitor has looked at before. Adform uses a cookie mechanism for this purpose, but only on an anonymous basis. This means that Adform stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.